Sean Kelly is a leading innovator, pioneer and widely published author in the fields of business intelligence, data warehousing, and customer insight and has gathered around him some of the most experienced and talented consultants working in Europe.

From his first best-selling book Data warehousing – the route to mass customisation (Wiley 1993) to his latest Customer Intelligence – from data to dialog (Wiley 2006) he has been in demand as a speaker and commentator on the latest trends in business intelligence and direct marketing.

He pioneered the development of packaged data warehouse design solutions and he co-developed the Hadden-Kelly Data Warehouse Method which is now the most widely used methodology for the development of data warehouse systems.