Services

Sean Kelly & Associates has an established history of working with Fortune 500 companies globally to align information technology strategies with marketing and sales processes in order to assist organisations with mass marketing cultures to transition to an environment of information-based differentiated marketing. A wide variety of consulting engagements are catered for including:

Customer Strategy Consulting Services

Customer Intelligence strategy definition.
Definition of an integrated Customer Information Architecture.
Managing the transition to a differentiated marketing culture.
Managing the transition from selling to buying.
Managing the transition from brand awareness by customers to customer awareness by brands.

Consulting Partner: CM4P

Customer Intelligence Consulting Services

Customer Intelligence definition and design
Customer segmentation model design
Targeted campaign design and execution
Direct marketing optimisation

Consulting Partner: Comhra

Technology Consulting Services

Customer data integration
Data warehouse architectures
Data mining tools and techniques
Technology platform evaluation
Analytical CRM applications

Consulting Partner: Hadden-Kelly

Education Services

Customer Intelligence: The challenge of differentiated marketing
Data Warehousing: Managing the customer data asset
Customer Profiling: Exploiting the customer data asset
Technology Options: An updated comparitive analysis of available technology solutions
Project Management: A full lifecycle methodology for customer information management

Education Partner: Institute of Direct Marketing

Speaking Engagements

Sean Kelly is constantly in demand as a keynote speaker by companies and conference organisers who require insights into the latest thinking in the fields of customer intelligence, data warehousing, customer segmentation and profiling and the transition from a culture of mass marketing to one of differentiated marketing.